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Ben and Jerry's Ice Cream Company. This paper will discus the growth rate of the market segments of the Ben and jerry's Ice Cream Company. By realizing the statistics, which have been created for the company to the fiscal year 1999-2000, we can see how the company is growing to an international level. By showing the facts about its financial growth, we can see how the new merger with Unilever was made to consolidate Ben and Jerry's Ice Cream industry on a world level. 3pgs, bibliography lists 2 sources.
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