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Business and You Dick and Mac McDonald built the first McDonald’s restaurant in 1954. The company’s motto was quality, service, cleanliness, and value (McSpotlight). One year later, Ray Kroc became the first franchisee. Three years later, in 1957, McDonald’s became a corporation. By 1959, the 100th McDonald’s opened up in Chicago. Two years after that, Ray Kroc bought all the rights to the McDonald’s concept for $2.7 million dollars. 1963 was a big year for McDonald’s.
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