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Case Study Heineken, Inc. In this paper, change and the models of change will be analyzed, as they apply to Dutch beer manufacturer, Heineken, Inc. Discussion will be had on Heineken’s most recent time of radical change, which occurred following the resignation of long-time CEO, Freddy Heineken. From this the models of change will be presented, as well as factors that are fostering this change, as well as those that are inhibiting it. Finally, suggestions will be made on what could be done to improve the chances for success for implementation of the needed change.
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