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Case Study: The Microsoft/SAP Alliance: Integrating R/3 and Windows. In 1993 SAP AG and Microsoft entered into a strategic alliance designed to better integrate R/3 software with the Windows O/S. This paper alliances the nature of a strategic alliance with a company the size of Microsoft: Particularly in light of the recent US anti-trust suit. It concludes by considering how SAP should analyze the relationship and how it should proceed. 11 pgs. 0 f/c. 0b.
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