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Electronic Commerce Strategies. This paper discusses electronic commerce and marketing strategies. Electronic Commerce is a business fact. It's the way forward-looking companies around the world are doing business today, and it's the way they will be doing business tomorrow. Global competition means that Electronic Commerce is the way every surviving firm will be doing business tomorrow. EC is the electronic network-based coordination of technology, material, people, and processes that facilitates commercial exchange. EC is a way to conduct commerce, via the electronic communication of standardized business information. EC is a business issue, not a technology issue.
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