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Johnson & Johnson Product Mix Strategy Johnson & Johnson is one of the world’s largest pharmaceutical companies. In fact, “it’s practically impossible to get well without Johnson & Johnson.” (“Johnson & Johnson”) Johnson & Johnson has risen to become an American corporate icon, ranking #34 on Fortune’s 500 list, and #9 in the FT Global 500. They are a core stock in both the S&P 500 as well as the Dow Jones Industrial. In addition to their superior quality, part of the reason for their success is their product mix strategy.
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