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Motivating Consumers to Purchase One Item Over Another. This eight-page paper takes the reader on a detailed tour of consumer behavior and advertising. It discusses the things that motivate consumers to purchase one item or brand over another, as well as the susceptibility to mass-market advertising. Consumers following the crowd are also looked into as well as the differences between genders in advertising reactions. Four sources are used to complete this paper. 8 pgs. Bibliography lists 5 sources.
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