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Multi-Attribute Utility Model: Purchasing a New SUV The decision to buy a new vehicle is often fraught with stress and anxiety. How does one know which vehicle is the best for them? Even when the decision is narrowed down to a particular class of vehicle, such as a mid-size SUV, there are still ample numbers of vehicles to choose from. With so many choices in the marketplace, and eager salespeople all claiming their product is the best, it’s easy to see why some people hate car shopping more than going to the dentist. By utilizing a Multi Attribute Utility Model, one can begin to sort through the madness and make what is typically a subjective decision a bit more objective.
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