The Role of Logistics in Creating Customer Value This paper examined the role of Logistics in creating customer value. In today’s fast evolving Internet economy, logistics and customer value are increasingly intertwined in an attempt to identify the needs of customers so as to better incorporate such interest in product development and production. However marketing Logistics has evolved as Technology and Electronic Commerce keeps changing. Logistics continue to integrate customer value into the development and manufacturing process of goods and services. Through such process companies seek to develop mechanisms through which superior services could be delivered to customers so as to gain competitive advantage over others The concept of value has two major attributes: Performance and Cost. Value is ultimately created only when a customer uses a product [Sources 13, Pages 14] Pages: 14 Bibliography: 14 source(s) listed Filename: 16410 Logistics Customer Value.doc Price: 125.30

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