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The Use of Humor in Advertising For as long as people have been selling and bartering goods, people have been looking for the most effective forms of advertising possible. Marketing mavens have tried a variety of methods to set their product apart from their competitors. One of these methods that have been utilized is humour. Through the review of research, as well as literature review on specific cases of humour in advertising, this paper shall seek to determine its prevalence as well as what aspects can affect its efficacy.
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