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TO DIVEST OR NOT TO DIVEST: P&GS STRATEGIC DELIMMA This paper examines the question of whether or not Procter and Gamble should sell off its profitiablem segment leading snakc food Pringles to finance future acquisition in other product group. Basically a caase study, shifting market factors, value chain analysis and related conceptional tools are applied to ascertain if Pringles is still a competitive company or not and thus something worth holding on to or not.
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