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What about shareholder value This essay provides a mature analysis of mergers and acquisitions in the area of luxury goods, and suggests that mergers do jeopardize market competitiveness. This paper also address the question of whether or not mergers, both horizontal and vertical, are engaged in with the intent to maximize shareholder wealth, when mergers arise more from managerial preferences for growth of their companies rather than profits. 18 pgs. 9 sources.
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