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2623 The Children's Advertising Market. This paper will explore the children's advertising market in an effort to discover why advertisers focus so much energy on children; how they target the children's market, and consider the consequent social and political effects that such advertising strategies engender. 12 pgs. 31 f/c. 5b.
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2673 Marketing of the National Basketball Association. This paper looks at the basic theory of marketing strategy, the marketing approaches to various sports, the specific marketing approach taken by the N.B.A. (National Basketball Association), its effectiveness, how it can be improved or changed and its future. 5 pgs. 11 f/c. 7b.
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2752 The Advent of Multi-Level Marketing. This study will look at the evolution of MLM, its present position, what can be expected of it in upcoming years, and finally, what can be done to improve this innovative though controversial form of retailing. 18 pgs. 37 f/c. 6b.
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2801 The Effect Of Advertising On Substance Abuse As It Relates To The Consumption Of Tobacco. This paper will examine the effect of advertising on substance abuse as it relates to the consumption of tobacco. 6.5 pgs. 17 f/c. 4b.
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3908 Marketing Plan: City Shoes™: The Horseshoe Game for City Kids. City Shoes™ is a lawn game based on traditional horseshoes that employs large rubber washers instead of metal horseshoes. It is lightweight, portable, durable and safe. The marketing plan includes a SWOT analysis, marketing strategies directed at sporting goods stores and lawn and garden shops, and processes for control and analysis of the plan. 9 pgs. Bibliography lists 4 sources.
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4010 The Mall Of America: A Study In Contemporary Marketing Theory. This paper is on the marketing strategies of the Mall of America in Bloomington, MN. Currently the largest enclosed retail space in the world, it includes a seven-acre theme park, a vast variety of restaurants and nightclubs, and 1000 stores. It demonstrates modern marketing principles of centralized commerce, and the universal appeal of leisure activities in an economy whose participants have a large amount of disposable income. The paper also mentions the mall as a tourist attraction, and discusses how this has come about in the current cultural atmosphere. 12 pgs. Bibliography lists 5 sources.
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4168 Business Administration Marketing---Focus on Production Management. This is a 4-page paper on Business Administration Marketing---with a focus on a career in Production Management. This paper conducts the necessary research to allow a Business graduate to realize that a career in Product Management is full of challenges and potential for growth. 4 pgs. Bibliography lists 5 sources.
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